THE BLOG
How to showcase your knowledge,but protect your best asset... your IDEAS!
I speak to business owners every day who have yet to harness the power of digital marketing. One of their biggest hesitations...
You would have to be living under a rock to not notice the phenomena that is Pokémon Go. Most of us remember the Pokémon characters of the early 90's from the cartoons, video games, and the line of re...
Authenticity leads to impressions, leads to clicks, leads to conversions. (Don't worry I'll explain below!)
If you want social media to "work," you'll need to make sure you're being authentic. Let's ...
How to harness the power of online marketing for your business.
Understanding the big picture will help you decide where to be, what to publish, and how to measure your online efforts.
TAKE THE #S...
The customer is king? We recently read this article from our friends at Upwork.com and wanted to add some thoughts of our own.
How do we let our customers and clients in 2016 know we care? How do we ...
Online marketing means taking chances.
- Trying campaigns
- Contests
- Catch phrases
When you see something that has gone VIRAL, not always is it a spontaneous event caught on camera. Many times the...
Year after year we help our community, clients, and friends understand best practices for online marketing. As we exit 2015 we want to look back at what worked, didn't work, and focus on value.
In t...
Win the YELP Battle!
In 2004-05 the world was graced with the ability to find local restaurants/services, review our favorite places, and read recommendations and reviews from others. Although consume...
"Dear Presidential contenders of 2016, do yourself a favor and use a memorable hashtag."
Next year (2016) is a Presidential Election year (YAY, exciting). I remember as a little girl voting day, and ...
From the Point of View of Business Owners & Marketing Professionals
Common questions from actual professionals.
For business owners and marketing professionals of 10+ years they've seen a huge change ...
"Create a customer journey. Guide your audience from the time they first notice you to the time they choose you. Increase your Visibility, Credibility, and LIKEability in a few strategic steps."
Does...
"Building an online audience takes time. However, there are ways to make big waves and see results right away when you know your target audience."
Each year we'll continue to see a shift in social ...
